How to Use Pet Influencers to Grow Your Business

With doting pet parents setting up profile pages almost as soon as they bring their new pets home, it’s not uncommon nowadays to come across pets racking up huge followings online. In fact, 65 percent of pet owners post their four-legged friends to social media. It just so happens that, for a handful of them, those posts go on to garner thousands of dollars’ worth of monthly revenue as their pets grow from adorable internet distraction to full-blown influencers. So, as the owner of a pet business, how do you leverage this new crop of micro-influencers to grow your brand? Read more…