The Gamification of Retail: How Mobile Apps, Virtual Reality, And Augmented Reality Have Turned Shopping into a Game

March 2017 — Virtual reality (VR), augmented reality (AR), mobile apps… If you’ve noticed an upswing in headlines highlighting these terms, you’re not alone. I’ve noticed it too, and all of these technological trends seem to be pointing towards one simple fact: for consumers, the act of shopping has become a game. Read more…